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At writing time, there are literally hundreds of different poker sites and
poker skins out there. While some of them run completely independent of others
using their own in-house developed software and technology, others have decided
to create networks of sites to maximize the concurrent number of players and be
able to efficiently target different markets creating a 24/7 online environment.
Typically the initiator behind a network is a software and technology company
such as Microgaming or Cryptologic,
who develop online gaming systems and online casino software.
Under a subsidiary company, in Microgaming's case called
Prima Poker, they then run
operations - the network.
The biggest challenge for any new poker site or network of sites is player
liquidity - without sufficient player liquidity you simply cannot attract new
players! This is the clear cut advantage of networks over individual stand-alone
sites. With numerous licensees working their respective markets and usually
having existing user bases from other products it is easier to bring users
together and create an interesting environment for the players to enjoy
poker in.
This creates a competitive environment among the sites and networks,
where some have gone as far as to engage themselves in price wars. These
price wars are really the basis of rakeback.
By allowing affiliates, such as Rakemeback, to offer their players rake
rebates or rakeback, the poker sites are able to gain an edge against each
other and make their product the more attractive by comparison.
Here is a list of Networks we offer deals for: